Challenge:
How to reposition a corporate brand balanced with a portfolio of leading product brands.

California Creative Foods is the national leader in the 72 million dollar gourmet specialty salsa category. Chachies, Santa Barbara and San Diego gourmet salsas are produced in small batches from family recipes using company grown Roma tomatoes. These specialty salsas have received numerous national and regional awards. As Doug Pearson, the company's president, began to expand the company's offering of the brands to top tier brokers, distributors and retailers, he understood the challenge to create an upscale positioning and image for the parent company, California Creative Foods, as well as the benefit of repackaging his entire line of salsas.

Solution:
GO blended the right recipe of branding and creativity that resulted in an image centered around the romance of the early California Missions. GO subsequently produced corporate communications materials and tradeshow designs along with packaging solutions for the Santa Barbara line of gourmet salsas. Today, both Chachies and Santa Barbara salsas can be found in upscale retail establishments such as Williams Sonoma, Vons, Bristol Farms and other fine retailers around the country.