The brand is so much more than just an identity system - it is a good place to establish a solid foundation upon which the company may build the brand. The identity may include elements such as an icon or mark, the type treatment of the name, a phrase or tagline, and colors and materials used to displayit. Our expertise includes naming products and companies and developing the story behind the identity. Client feedback is important in discovering a new identity or reworking one that already exists.

A brand ought to have a consistent message through words, imagery and tone. Because implementing your marketing strategy and plans is just as crucial as creating it, we offer a complete range of creative and production services. We will work with you through initial research and planning to the creation and delivery of your collateral, identity materials, interactive media and advertising. Our goal is to have award-winning design through the entire creative production process. Whether it’s typography, photography, illustration or paper choice, all aspects are thought out in order to allow the best possible solution.

Collateral
Our talent includes planning, writing, designing and producing a wide range of corporate brochures, binders, data sheets, information folders and other key collateral materials. We also have experience with annual report design and production.

Packaging and Point of Sale
From beverages to pharmaceuticals to games, we have experience developing containers, labels and Point of Sale materials for many different industries. We also plan, write, design, and produce of POS displays, tear-off cards, coupons and other tools to increase in-store product sales.

Web
We have created many web sites from top to bottom. When it comes to web site design, our experience ranges from 100 plus page consumer sites to detailed and content heavy B2B sites. If needed we will partner with technical development firms to give you a full online experience without boundaries.

All of our advertising begins with a creative brief which has been developed through initial analysis. We place a high importance on creating ideas that are memorable to your specific brand. We strive to emotionally draw in the consumer to embrace your brand through strategically correct concepts and memorable creative.

Broadcast
With Hoopes leading the creative department, GO offers extensive broadcast capabilities in radio and television development. His experience ranges from tight budget funny spots for regional clients to national clients wanting standout spots to run during primetime. Hoopes concepted and art directed over a dozen thirty second spots for industry giants such as Intel, which included A list talent, both in front and behind the camera.

Print
Whether it is newspaper, magazine, outdoor or transit, we will help determine the most practical means to deliver the message to the consumer.

Online
We are constantly keeping up to date with the latest forms of online marketing. This includes direct e-mail campaigns, new forms of banner ads, and online short films which mix entertainment with the message all the while promoting the brand.

GO provides industrial design expertise through a recent partnership with industry renowned Sheldon Phillips. With extensive experience in design, engineering, architecture, and art, Phillips has focused his passions and talents toward the lifelong pursuit of fusing form and function in harmonious and dynamic balances. Throughout his career he has designed for numerous industries, from housewares and healthcare products, to automobiles and luxury goods for clients such as BMW, Siemens AG, Honneywell, Samsonite, Haworth Furniture, Castelli, and Nokia. From concept design to 3D modeling and prototyping, our capabilities enable us to develop and deliver innovative product solutions.